Standard price $430. Flash-sale price $180. Save 10% either way.

The two prices you'll see.

Dante Labs prices the 30× Whole Genome Sequencing Test in euros, and the shown price varies depending on whether a flash sale is running.

Flash sales typically run around DNA Day (April 25), Black Friday, Cyber Monday, and periodic promotional windows. If you land on the site during standard pricing and don't need results this month, wait a few weeks and check back. If you want to lock a price in, order at whatever's current with the GENOME code applied.

What's included for that price.

• Saliva collection kit, shipped free anywhere in the world
• Prepaid return shipping to the lab in Italy
• Full 30× whole genome sequencing on Illumina NovaSeq X
• 200+ clinical reports through Genome Manager
• Complete raw data: FASTQ, BAM, and VCF files (~900 GB total)
• Lifetime report updates as science advances — no re-sequencing needed
• HIPAA and GDPR-compliant portal with two-factor authentication

And what isn't

• Genetic counselling (Dante can refer you, but sessions are billed separately by third-party counsellors at $100–$300)
• Third-party report subscriptions like SelfDecode or Promethease (you feed your VCF into these separately)
• Insurance-billable medical WGS (this is a consumer test, not a clinical-order test billed to insurance)

Value framing: what you're really buying.

A 30× whole genome sequence is not a competitor product to 23andMe. It's a different category of test entirely. 23andMe reads 700,000 positions for $99–$229. Dante reads 6.4 billion positions for $180–$430. Per position sequenced, WGS is roughly 4,000× cheaper than SNP genotyping, even though the sticker price is higher.

The other value angle worth naming: your raw files never expire. When you spend $180 on Dante today, you're not just buying today's report set — you're buying the raw data that will feed every future genomic analysis tool for the rest of your life. New reports get added to Genome Manager for free as Dante builds them. Third-party tools can consume your VCF for additional analyses whenever you want.

Price comparison.

Prices verified 2026. Consumer WGS providers exit and enter the market regularly; Nebula shut down in 2024. Dante's April 2026 acquisition by Bio Cell Tech did not change consumer pricing at time of writing.

The add-ons

What Dante tries to upsell at checkout — and what you can skip.

Dante's checkout has offered various add-on products over the years. Some are worth considering, most are not necessary if you have the raw data. Here's the working guide:

• Pharmacogenomics Report: Included with the base Genome Test. Do not pay extra for a "pharmacogenomics package" that only covers what's already in your base test.
• Additional condition-specific reports: Dante periodically offers deep-dive reports on specific conditions (Alzheimer's, cardiac, oncology). Read the description carefully — often the same variants are already interpreted in the base 200+ report set. Skip unless the deep-dive genuinely adds analysis (like polygenic risk scores computed from your full variant set).
• Genetic counselling sessions: Dante can refer you to counsellors but doesn't provide the sessions itself. If you find a variant that needs interpretation, book a session — but you can do that any time after results, from any qualified counsellor. It's not a checkout decision.
• Bio Cell Tech branded products: Post-acquisition, some non-genomic products from the parent company may appear at checkout. These are unrelated to your WGS order.

Refunds

Dante's refund policy is limited once a kit ships. Read the current terms at checkout. Failed sequencing due to sample quality is replaced free of charge (see FAQ).